YOUR MARKETING LEADER
About Danielle Wintrip, CM, Chartered Marketer and Fractional CMO
I'm Danielle Wintrip, CM, a Chartered Marketer and Fractional CMO based in Toronto. I've spent 25 years in marketing, more than 10 of them running my own practice for law firms and professional services firms.
I founded Wintrip Communications; the practice now operates under my name. I hold a degree from McGill University, two post-graduate certificates in IT and marketing communications, and I am one of Canada's few Chartered Marketer designations, awarded by the Canadian Marketing Association (CMA).I also sit on the CMA’s B2B Senior Leadership Council.
A Senior Leader, Not a Vendor
The firms I work with have deep expertise. The challenge is making sure the outside world recognizes it.
"I help firms become more visible, credible, and trusted by turning senior marketing judgment into focused, consistent marketing action."
You are hiring a strategist and executive who says "here's what we should do," and the implementer who carries out the marketing. It is strategy and delivery in one role, for partner-led, referral-driven firms that know they should be more visible but haven't had the senior leadership to make it happen. In my work with clients, I don't have a ceremonial handoff from strategy to execution. I've always preferred to see the work get done.
A Practical Method, Not a Pile of Activity
My work is anchored in formal AI training, marketing training, and continual professional development of my skills. I focus on the decisions and consistent actions that make a firm easier to see and trust. I was a featured speaker at Intuit QuickBooks' Get Connected Toronto 2025, and I carry nine client and colleague recommendations on LinkedIn.
I am also on the senior leadership council of the Canadian Marketing Association's B2B Council.
CLIENT IMPACT
Proof in Long Relationships
My clients stay. One firm has retained me three separate times. Engagements across my practice range from two years to seven, with a first engagement of seven years and active clients now in their fourth, third, and second years. Selected results include one client's LinkedIn impressions growing 714% in 12 months, and another's clicks are up 39% over the same period.
Selected visibility results from two 12-month law firm engagements.
01 / LAW FIRM
A year of momentum
+50%
180 → 349
+714%
12-month engagement
Linkedin followers
02 / SECOND FIRM
Steady visibility gains
12-month engagement
+39%
100%
+47%
Impressions
Interactions
Clicks
Justin de Vries, Principal of de VRIES LITIGATION LLP.
"Working with Danielle as our fractional marketing director has been highly effective. She took charge of our social media strategy and the launch of our new podcast, successfully getting the word out to our audience. She managed both projects well with clear deliverables and timelines, and on budget. Her strategic marketing expertise adds clear value to the firm."
AI, With Discernment and Authenticity
I developed and teach an AI program for business owners across a dozen five-star cohorts. The course’s focus is to create time and capacity without giving up judgment, voice, or clarity. That same discipline shapes my Microsoft 365 Copilot training for law firms and professional services firms.
Authentic AI is my program for business owners and individual professionals.
