YOUR MARKETING LEADER
Strategy Through Execution
I'm Danielle Wintrip, CM and Fractional CMO for law firms and professional services firms across Toronto and the Greater Toronto Area. I founded Wintrip Communications; the practice now operates under my name.
I step in as the senior marketing leader who decides what matters, gets the work moving, and stays close enough to know when the plan needs to change. I'm both the executive who says "here's the plan" and the person who carries it out, strategy through execution, without an agency to manage or a full-time hire to supervise.
Give the Marketing Function a Home
Most established firms aren't short on good marketing ideas.
They're short on someone with the authority and the time to choose among them. I set the priorities, produce the work, and keep your firm visible consistently, rather than in bursts followed by silences. The function runs on about one hour of partner time a month so your attention stays on the firm. Alongside,the firm’s marketing keeps moving.
One hour
OF PARTNER TIME A MONTH
My clients are partner-led, referral-driven firms, usually a decade or more in operation. They've earned trust in the industry and with clients, but what people find online may not tell the same story. My marketing approach for law firms and fractional marketing for professional services firms is built for these practices.
The goal is not to turn a professional practice into a content machine. It's to make the firm's expertise easier to see, understand, and trust before a prospective client ever picks up the phone. I don't hand over a strategy deck and wish everyone luck. I lead the decisions and carry them through, from positioning and brand voice to regular content and measurable visibility.
My clients stay for years, and one firm has hired me three separate times. One client's LinkedIn impressions grew 714% in 12 months after the marketing function had a home.
Justin de Vries, Principal of de VRIES LITIGATION LLP.
"Working with Danielle as our fractional marketing director has been highly effective. She took charge of our social media strategy and the launch of our new podcast, successfully getting the word out to our audience. She managed both projects well with clear deliverables and timelines, and on budget. Her strategic marketing expertise adds clear value to the firm."
MICROSOFT 365 COPILOT TRAINING
Copilot Training, Built
for Professional Practices
I bring the same discernment to AI as I do to marketing. My Microsoft 365 Copilot training helps law firms, professional services, nonprofits, and other knowledge-led teams move from licenses, self-directed learning and experimentation to useful, everyday work that improves efficiency.
If your firm is ready to improving efficiency with AI, book a call and let's talk about how Copilot training can help your colleagues and employees use AI well at work.
