That's the role I take on: the executive who says "here's what we should do," and the implementer who makes sure it happens. As a Fractional CMO for professional services firms and law firms across Toronto and the Greater Toronto Area, I bring strategy and execution together in one role, so nothing stalls waiting for a handoff between a strategist and whoever's supposed to carry out the marketing tasks.
The plan becomes my responsibility to implement, not yours. I offer a service that can own the marketing function without adding to your own plate.
A Reliable Marketing Function
With my fractional program in place, marketing has a home.
I learn the firm, set the priorities, lead the recommendations, produce the work, and keep it moving month after month. You stay involved in the decisions that need your judgment, without being pulled into the daily machinery. For most clients, that takes about one hour of partner time a month.
One hour
OF PARTNER TIME A MONTH
My clients are usually partner-led, referral-driven firms,
a decade or more in operation and less visible than their work merits. I also work with newer firms that want to establish marketing properly from the outset.
Either way, the client need is the same: senior judgment, clear priorities, and one person accountable for the result. I decide what deserves attention now, what can wait, and what isn't worth doing. That last decision is often the one that gives everyone the most relief.
"She moved us from posting on social media to implementing the practice of content marketing and left us with a strong base from which to grow."
– Michael Azulay, Partner & Chief Strategy Officer, Invok Brands
A Program Built Around Your Firm
Beneath the strategy runs a steady program: a brand voice and messaging built for your firm, regular content, and two strategic sessions each month. Content begins in the first weeks rather than after a drawn-out discovery phase, and I keep learning the business through the work itself. The point isn't marketing activity for its own sake. It's helping your firm become consistently visible in ways that support business goals.
A custom AI model, trained on your firm's voice, supports the program. It does more than accelerate output. It is well written material that carries your brand voice and tone, voice and editorial judgment across everything you publish. It takes expertise to make the writing sound as if the people in the firm wrote it (I bring the same AI fluency to firms directly through Copilot training.)
CLIENT IMPACT
Clients Who Stay,
Results That Build
RELATIONSHIPS BEHIND THE RESULTS
3x
retained by one firm
7 years
first client engagement
Selected visibility results from two 12-month law firm engagements.
01 / LAW FIRM
A year of momentum
12-month engagement
+50%
180 → 349
+714%
Impressions
Interactions
Linkedin followers
02 / SECOND FIRM
Steady visibility gains
+39%
100%
+47%
12-month engagement
Impressions
Interactions
Clicks
STRATEGY THAT COMPOUNDS
The strongest proof of my model is the length of the relationships behind it. Engagements across my practice range from two years to seven, with a first engagement of seven years and active clients now in their fourth, third, and second years. One firm has retained me three separate times.
The result is a marketing function that reflects the quality of your work, gives referrals more confidence to act on what they find, and builds month over month rather than starting over. One senior marketing leader is accountable for your visibility.
